Brazil,
Russia, India and China to Lead Internet Growth Through 2011
By
Fred Aun, The ClickZ Network
There
will be 1.5 billion people with Internet access in 2011, with the biggest growth
in the online population occurring in Brazil, Russia, India and China, according
to a new report. In its "Worldwide Online Population Forecast, 2006 to 2011,"
JupiterResearch anticipates that a 38 percent increase in the number of people
with online access will mean that, by 2011, 22 percent of the Earth's population
will surf the Internet regularly. JupiterResearch says the worldwide online
population will increase at a compound annual growth rate of 6.6 percent during
the next five years, far outpacing the 1.1 percent compound annual growth rate
for the planet's population as a whole. The report says 1.1 billion people currently
enjoy regular access to the Web. North America will remain on top in terms of
the number of people with online access. According to JupiterResearch, online
penetration rates on the continent will increase from the current 70 percent
of the overall North American population to 76 percent by 2011. However, Internet
adoption has "matured," and its adoption pace has slowed, in more developed
countries including the United States, Canada, Japan and much of Western Europe,
notes the report. As the online population of the United States and Canada grows
by about only 3 percent, explosive adoption rates in China and India will take
place, says JupiterResearch. The report says China should reach an online penetration
rate of 17 percent by 2011 and India should hit 7 percent during the same time
frame. This growth is directly related to infrastructure development and increased
consumer purchasing power, notes JupiterResearch. By 2011, Asians will make
up about 42 percent of the world's population with regular Internet access,
5 percent more than today, says the study. Penetration levels similar to North
America's are found in Scandinavia and bigger Western European nations such
as England and Germany, but JupiterResearch says a number of Central Europe
countries "are relative Internet laggards." Brazil "with its soaring economy,"
is predicted by JupiterResearch to experience a 9 percent compound annual growth
rate, the fastest in Latin America, but China and India are likely to do the
most to boost the world's online penetration in the near future. For the study,
JupiterResearch defined "online users" as people who regularly access the Internet
by "dedicated Internet access" devices. Those devices do not include cell phones.
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